I read an article about the secondary market for shoes. I knew about it already but it gave me more information that I didn't know before. It talks about the question of how is nike even making money? because people stand in line for days to buy a $300 dollar pair of shoes and then they sell it for $3000 so why wouldn't Nike just sell them for the $3000 instead of $300. People make a living buying and selling shoes on that secondary market. Yes people buy special shoes to wear but they also sell them. They talk about how once you take a car off the lot and drive it the value usually decreases, but with special and certain Nikes someone can wear them and the value still can be way more then the retail price. Of course the market goes up and down but I dont think it will ever disappear as long as new shoes get released.
http://fivethirtyeight.com/features/you-see-sneakers-these-guys-see-hundreds-of-millions-in-resale-profit/
I mean Nike still makes a great profit off of the shoes. The cost of making the shoes is not even $20 and they're turning around selling them for $300. They're making a lot of money. If Nike wanted to sell their shows for $3000, the demand is going to go way down and as many people would buy them. Overall $300 is the best price and moving into quadruple digits would overall lose customers.
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