In the Swagger Wagon Toyota commercial, its trying to make mini vans cooler for people to drive. Its to make parenting seem cool. The joke is that when you start a family the man has to sell his cool car so that they can have a mini van for the kids to fit in. This ad plays on that joke. It targets all those parents buying a new mini van. They made a song for it to stick with people more. I think they didn't do the greatest job completely connecting it to Toyota. I would remember the video and that its about a van but not that the van was Toyota. They are trying to make mini vans for everyone and not dorky people by making it a rap.
Brilliant commercial. This actually makes me look at mini vans in a different light. The advertisers knew exactly how to capture the funny side to their product and used that to appeal to consumers. I think this is a great way to advertise.
Brilliant commercial. This actually makes me look at mini vans in a different light. The advertisers knew exactly how to capture the funny side to their product and used that to appeal to consumers. I think this is a great way to advertise.
ReplyDeleteI think this was a great way of advertisement. It creates a song in peoples head and every time they think "Swagger Wagon", they think Toyota.
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